07/13/2011  TRIPADVISOR SURVEY REVEALS MOBILE AMONG HOTELIERS TOP PRIORITIES

    Two-thirds of UK Hoteliers and B&B Owners Say it is Important to Allow Booking Via Mobile Devices



    The survey revealed a number of other hospitality marketing trends.



    Marketing budgets stable or growing. Three-quarters (74%) of survey respondents have a marketing budget. Of those, the vast majority say marketing budgets are increasing on last year's or staying the same: 



• 30% say their 2011 marketing budget is bigger than 2010



• 54% say their 2011 marketing budget is the same as 2010



• 16% have decreased their marketing budget in 2011



    When asked about budget allocations, UK owners revealed online marketing takes precedence: nearly one-third (32%) of respondents cited this as their single greatest expense.



    Successful social media practices. Of the 74% of respondents who have a social media programme, the overwhelming majority say TripAdvisor is the most effective channel: 



• 71% cite TripAdvisor as the most effective social media channel for marketing their property.



• 16% say Facebook



• 4% say Twitter



• Less than 1% for each Foursquare, LinkedIn, Yelp and Groupon



• No one cited MySpace, Flickr or Gowalla



• 8% say other sites are most effective