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by SUZANNE WALES
Bill Marriott’s blog has garnered praise for its pithy and timely insights. But you don’t have to be the CEO of a global hotel group to engage readers with the culture of your business. The historic Hawthorne Hotel in Salem, USA, posts community events, recipes from their restaurant and even shots of canine guests. Over in New York city, the Pod Hotel provides virtual threads for guests to network though, and Apple Core Hotels give readers a host of tips and info on how to enjoy the Big Apple in their My Day in New York blog. The Intercontinental Group has created a surprisingly non-corporate blog of solid destination content with stunning photographs. Those still in doubt of the power of the blog should check out Legends, the residents’ blog of NYC’s Chelsea Hotel. Although it mainly focuses on the transformation of the hotel from bohemian hang-out to boutique hostelry, there is some wonderful insight into the borough’s arts scene.
   



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