Marketing platform boosts Hotel Emperador Madrid reach

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Flip.to, a marketing platform enabling hotel guests to become advocates, has boosted the reach of four-star Hotel Emperador Madrid, in the center of the city, exceeding 200,000 potential new guests, Hospitality Net reported.

“It’s so simple, and it works beautifully,” Pilar Lanchas, Director of Sales at Hotel Emperador, told Hospitality Net. Flip.to has been reported to earn and track new bookings while growing brand awareness, web traffic, and warm leads without any heavy lifting on the hotel’s part, Hospitality Net reported. “We saw an immediate impact, connecting a new audience seeking our unique Madrid experience,” Lanchas was quoted by the website.

Hotel Emperador Madrid has been reported to have reached an audience 40 times that of their already impressive Facebook network with the help of Flip.to, which the hotel started using in September, 2014, Hospitality Net reported. In these two years, the hotel earned trusted introductions to travelers worldwide perfect for their property – upwards of 200,000 travelers in the last two years alone, Hospitality Net added.