“Made in China” luxury brand NUO has announced the opening of its first flagship, NUO Hotel Beijing, after eight years of hard work.
NUO Hotel Beijing interprets the literature, art and culture of the prosperous Ming dynasty in modern lifestyle. Threading a common design inspiration throughout the Hotel are symbolic heritage footprints of a veritable who’s who of the Ming Dynasty’s most renowned scholars and philosophers, artists, poets and calligraphers, innovators and explorers, delivering the free, stylish and elegant lifestyle of Ming scholars.
NUO Hotel Beijing serves as a landmark art destination, sharing the richness of Chinese culture for the pleasure of its guests, with a dedicated art gallery and the hotel lobby, guestrooms and suites, food & beverage outlets acting as backdrops for a stunning series of carefully curated pieces by the country’s most critically acclaimed artists, from newly emerging to world-renowned, including four exclusive, custom-created artworks by iconic Chinese artist Zeng Fanzhi, considered by international art experts as “China’s greatest living artist.”
With key interiors designed by Hirsch Bedner Associates, NUO Hotel Beijing has 438 guestrooms, including 55 suites, all with floor-to-ceiling views of the city. Elegant furnishings in warm woods and leather, hushed jewel-toned accessories, plush silk-patterned walls, rich wooden and textured marble floors combine harmoniously in a contemporary interpretation of Ming Dynasty-inspired residential style. Guestrooms bring the hotel’s art destination experience vividly to life with each room featuring one of the original print wall mural of Zeng Fanzhi’s paintings.
In keeping with its commitment to serving authentic cuisine, NUO Hotel Beijing sources food ingredients from partner organic local farms and producers, which are then creatively prepared in the hotel’s six restaurants and bars by a team of culinary experts from 10 different countries. Diverse dining and entertainment venues at NUO Hotel Beijing include Jia, the hotel’s signature Chinese restaurant; N’Joy for international all-day dining; NUO’Ki for contemporary Japanese cuisine; sleek avant-garde O’Bar with its craft cocktails and outdoor terrace; gourmet boutique U’Deli as well as the hotel’s sumptuously elegant, art-bedecked Lobby Lounge.
Chinese tea culture is significant to the hotel and unique to NUO Hotel Beijing is the Yuan Tea House, which debuts along with the hotel opening, with its graceful interiors evoking an exquisite courtyard in a contemporary interpretation of a Ming Dynasty-era tea house, and where a variety of premium teas sourced directly from tea plantations in Yunnan, Anxi and Wuyi mountain regions are offered, including bespoke teas created exclusively for NUO Hotels.
For relaxation and wellness, guests may avail of NUO Fitness’ well-equipped lifestyle gymnasium and a 25-metre heated indoor swimming pool. NUO Spa, with its eight treatment rooms and traditional Chinese medicine centre, offers authentic Chinese heritage treatments inspired by 2,000-year old medical texts, with proprietary oils and fragrances, derived from the medical texts of renowned traditional Chinese physician Li Shizhen, which have been custom-created for NUO Spa.
With its opening, NUO Hotel Beijing unveils a total of 2,500 square metres of conference and banqueting facilities, including 14 function rooms and the pillar-free 1,600-square metre Yongle Grand Ballroom, which can accommodate up to 1,600 guests and features natural daylight, a 9 metre-high ceiling designed for flexible lighting installations, 75 square metre wide LED screen, dynamic lighting to change the room’s mood at the touch of a button, and direct-access elevators with the capability to accommodate cars.
In keeping with NUO Hotels’ commitment to “low-carbon green intelligence,” NUO Hotel Beijing is equipped with a sophisticated air-purification system with high performance “F8 classification recognised by the European Committee for Standardisation (CEN)”, which efficiently filters up to 90% of PM 2.5 particles, an intelligent lighting system and an energy-saving curtain wall system designed by German firm Schuco which reduces air-conditioning and heating wastage in the hotel. The hotel has stayed faithful to the “green building” template, carefully adhering to gold-level certification standards in LEED, as well as achieving gold level pre-certification.
Developed in conjunction with Kempinski Hotels and entirely owned by Beijing Tourism Group (BTG), NUO Hotels aims to disseminate the novel lifestyle and attitudes of modern China while honoring its cultural heritage and supporting contemporary art and culture.
The NUO brand is based on four pillars: Chinese, luxury, contemporary and green. These four pillars and service style represent NUO’s core philosophy ensuring that guests enjoy an unprecedented hotel experience. NUO’s brand identity is symbolised by a Chinese vase, representing hospitality, prosperity and commitment to a bright future. In addition to Beijing, NUO Hotels has development plans in China and rest of the world. Each NUO hotel has varying cultural style and design inspirations, being a showcase of a unique aspect of traditional Chinese culture or history of the property’s location.