Cambria Hotels, an upscale brand franchised by Choice Hotels International, Inc. (NYSE:CHH), celebrated its continued expansion in Wisconsin with the grand opening of the Cambria Hotel Milwaukee Downtown.
The four-story, 132-room hotel is the brand’s first location in Milwaukee and the third Cambria hotel to open in the state, joining the Cambria Hotel Appleton and the Cambria Hotel Madison East. Representatives from Choice Hotels, developer Murphy Development Group, management company Concord Hospitality and local dignitaries attended the grand opening to commemorate the occasion.
This milestone was celebrated with an Oktoberfest-themed event, a nod to the region’s history and Cambria’s signature local craft beer program. Following a ribbon cutting ceremony, guests enjoyed performances from Milwaukee-based musicians, area-inspired fare from nearby restaurants and craft beers from Lakefront Brewery, MobCraft Beer Brewery, Third Space Brewing, O’so Brewing Company and Milwaukee Brewing Company – all local breweries featured on the hotel’s seasonal bar menu. Property tours further highlighted the hotel’s community influences, including design elements and artwork that reflect the area’s wooded parks, regional flora and unique freshwater history. Event attendees also had the opportunity to participate in a silent auction, hosted by Cambria, to benefit Feed the Children, a nonprofit focused on alleviating childhood hunger.
“The official opening of Milwaukee’s first Cambria hotel underscores our commitment to bringing the brand and its little luxuries to even more of our guests’ favorite cities coast-to-coast,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels. “Cambria Hotel Downtown Milwaukee puts travelers at the center of Milwaukee, a city steeped in rich tradition, culture and charm. Whether guests are visiting for business or leisure – or for next year’s national athletic and political events – we know the Cambria Hotel Downtown Milwaukee, like the city that surrounds it, will be a premier Midwest destination for experience-hungry travelers.”