The China (Guangdong) International Tourism Industry Expo 2017 (CITIE) will be staged from September 8 to September 10 in Area A of China Import and Export Fair Complex. The Expo will house 4,500 standard booths across 90,000 m2 for exhibitors from 55 countries and regions and 22 Chinese provinces, municipalities, and autonomous regions. The number of new exhibitors is over 200, nearly twice of that in 2016.
Over 20 agencies from Thailand, the guest of honor, will participate in the Expo. Meanwhile, more than 50 enterprises from ten ASEAN countries will also be present at the Expo as a special Tourism Exhibition for the 50th anniversary of ASEAN will be held, which has won strong support from the dean of ASEAN Consular Corps in Guangzhou and Consul General of Malaysia in Guangzhou.
The “Premium Europe Pavilion” and the “Wonderful Japan Pavilion”, well-received among related countries, tourism bureaus, airlines and enterprises of tourism facilities, will fully demonstrate the charm of those tourist destinations. The popular Mass Tourism Outlet will include a “Fun Tourism Sale Area” formed by the traditional agencies and online travel agencies, and a “Luxury Cruise Exhibition Area,” selling popular domestic and international tourism products and routes that are either in season or open to booking.
The Expo, organized by the Tourism Administration of Guangdong Province, aims to boost the development of holistic tourism. Through the “Tourism+” strategy plus a pioneering systematic plan, a smart tourism exhibition will be built upon the combination of smart tourism, technical tools like VR, AR and smart ticketing, and leading global mobile payment and marketing platforms – Alipay and koubei.com.
Also held during the Expo are over 30 theme and professional activities. Highlights include the Holistic Tourism Promotion Conference, Guangdong Tourism Investment and Financing Conference, Annual Meeting of Members of China Hotel Supplies Association, and Guangdong Tourism and Hospitality Exchange.
Over 12 years of development, the Expo has evolved into an international professional tourism exhibition with the largest scale, the best market transaction and the most comprehensive range of products in China. Its influence and brand reputation are increasing at home and abroad. As data indicates, The China (Guangdong) International Tourism Industry Expo 2016 attracted 3,000 exhibitors, 22,000 professional buyers, and over 500,000 ordinary audiences.