Conrad Hotels & Resorts, Hilton’s (NYSE:HLT) global luxury hotel brand, announced the grand opening of the 54-floor, 562-suite Conrad New York Midtown, adding to its extensive portfolio of luxury hotels around the world. This is the brand’s second New York City property and is located at 151 West 54th St., the former site of The London NYC.
“It’s nothing short of an honor to build upon the legend that this hotel has created in Midtown”
Following a complete hotel renovation, guest suites more closely resemble a metropolitan pied-a-terre than a traditional NYC hotel room. Design elements, programming and curation of the hotel are innately residential, inviting guests to experience what it would feel like to live in Manhattan.
“We are thrilled to expand our portfolio of luxury hotels in the Americas with the opening of the Conrad New York Midtown,” said Danny Hughes, executive vice president and president, Americas, Hilton. “As travel to New York City continues to grow, this hotel’s prime location, large suites, curated art collection and culinary offerings will give global business and leisure travelers a new luxury option in the heart of Manhattan.”
Celebrated hospitality design firm Stonehill Taylor designed the hotel as an expression of calm elegance – grand, lavish and comfortable.
A jewel-tone color palette, custom-designed furniture, herringbone wood floors, hand-tufted wool rugs and Carrera marble bathrooms comprise generous floor plans, ranging from 500 square-foot one-bedroom suites to a 3,000 square-foot, two-story penthouse.
“We are incredibly proud and excited for the Conrad New York Midtown to open as our second property in New York City,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “The Conrad New York Midtown has a contemporary design that when paired with personalized, intuitive service will truly inspire the globally connected traveler.”
Conrad New York Midtown, whose former identity was rooted in hosting Hollywood notables, will carry on its legacy as a major player in the press junket arena. The hotel has integrated state-of-the-art technology to create a fully-wired junket floor with four television shooting suites, green room and control room – all designed to meet the needs of the entertainment industry.
Conrad New York Midtown is home to an extensive art collection featuring references to Abstract Expressionism, Pop Art, street photography, jazz improvisation and pulling inspiration from art institutions such as Broadway theater, MoMA, the Guggenheim and the Metropolitan Museum of Art in new guises throughout the hotel.
Curated by boutique art consultancy VISTO, Conrad New York Midtown’s collection is inspired by NYC’s art, culture and nearby world-class museums. Pivotal art movements are represented and reinterpreted in the collection, including the crown jewel of the portfolio anchored in the center of the hotel’s lobby: Leda and the Swan. A life-like sculpture by renowned hyperrealist contemporary artist Carole A. Feuerman, the piece depicts the Greek myth of the same name, reinterpreting the tale to exhibit Leda in a position of power over Zeus. This permanent installation serves as the hallmark of the hotel’s broad collection which features 37 artists and includes an original Henri Matisse lithograph, two original Andy Warhol silkscreens and two limited-edition photographs by Amy Judd.
“It’s nothing short of an honor to build upon the legend that this hotel has created in Midtown,” said Robert H. Rechtermann, general manager, Conrad New York Midtown. “This opening not only celebrates our neighborhood’s and building’s past, but also ushers in a new era of luxury in the heart of Manhattan. We can’t wait to serve today’s generation of travelers by offering unprecedented service, comforts and experiences that are synonymous with the Conrad Hotels & Resorts name.”
Additional amenities include: use of the hotel’s luxury house car; a choice between luxury bath amenities (Shanghai Tang, Temple Spa or Refinery); digital check-in, digital key and digital check-out through the Hilton Honors app; laundry services; pet amenities; 24/7 business center access; and valet parking.
Delights at Dabble
Offset from the hotel’s lobby is Dabble, a signature dining destination offering light fare and classic cocktails. During the day, Dabble offers an approachable menu – executed by Executive Chef Sani Hebaj, former Executive Chef at The Plaza Hotel – featuring shareable small plates and larger entrees such as Hebaj’s signature Long Island Duck with baby kale and plum compote and a Summer Vegetable Pot Pie with petite green salad.
Dabble’s bar program showcases expertly prepared cocktails, including classic staples and avant-garde craft offerings. There is a strong emphasis on presentation, including smoked cocktails, theatrical tableside preparations, molecular gastronomy, unconventional serving vessels and garnishes branded with the Conrad Hotels & Resorts seal.
Adjacent to Dabble, guests will find Plume, the hotel’s private dining room and event space accommodating up to 100 guests for a cocktail-style reception and 75 for a seated dinner. These offerings join the hotel’s six additional private meeting and event spaces throughout the property.