Hilton Worldwide has announced the opening of nine new hotels in various cities across Poland as well as a few projects around the CEE region, including in Russia and Belarus, according to a report by Eurobuild CEE.
Hilton has been reported to be also eyeing expansion in the Balkans. The chain is expecting to see huge potential in the CEE area, Dianna Vaughan, the vice-president and global director of the DoubleTree by Hilton and Curio brands told Eurobuild CEE. “We will find here markets which have already reached the stage of maturity, but they are still developing very fast, being far from becoming saturated, with Poland as a good example. On the other hand, there are completely new markets in the region, e.g. Serbia or Uzbekistan, and they are open to investment,” Vaughan added, according to Eurobuild CEE.
“We plan to open DoubleTree by Hilton Minsk, and we’re planning to open another hotel to operate under the brand near the Vnukovo airport in Moscow. […] There are 169 new DoubleTree by Hilton’s in the pipeline across the world,” said Jochem-Jan Sleiffer, vice-president responsible for Northern, Central, and Eastern Europe region at Hilton Worldwide, according to the portal. “We continually monitor for development opportunities of growth around the world,” he said, according to Eurobuild CEE.
“First and foremost, we’re going to carry on with the growth of four brands: Hampton by Hilton, Hilton Garden Inn, DoubleTree by Hilton and Hilton Hotels & Resorts. As far as these brands go, the region still offers big opportunities, also in smaller cities. Nonetheless, in the biggest and most important metropolises, such as Warsaw, we also see room for our luxury brands, such as Conrad and Waldorf Astoria, however, nothing is confirmed,” Eurobuild CEE cited the vice-president.