IBC (InnDependent Boutique Collection), a leading provider of hospitality technologies for independent hotels, announces that its IBC Marketplace has evolved from a standalone Central Reservation System (CRS) to an online portal for centrally managing ALL property technologies, including CRS, property management system, marketing, loyalty program, rate shopping, revenue management and more.
This customizable, enhanced functionality will equip independent hotel operators with the tools they need to manage their hotel assets, including rates and loyalty in one place, determine which channels are generating the most business, and see which marketing programs are succeeding or failing and then retargeting offers for a better return on investment.
“IBC diligently works to stay ahead of the curve when it comes to hotel technologies,” said Pamela Barnhill, president and COO of IBC. “One of the largest challenges as an independent owner is the lack of cloud-based CRS or ‘Intranet’ capabilities like their branded counterparts have. Every property works with a surplus of vendors and being able to aggregate all the data that comes from each system is challenging. By enabling our independent hotel customers to access and manage all data in one central location is key to helping them operate more efficiently, effectively and profitably.”