ITB China 2018 partners with China Tourism Academy


Riding on the success of this year’s show, ITB China, taking place from 16 – 18 May 2018, has partnered with China Tourism Academy (CTA) to mutually promote each other as well as to enhance business opportunities and raise global awareness for the Chinese tourism industry. The China Tourism Academy is a research institution directly under the China National Tourism Administration (CNTA) with a focus on studies in the tourism industry, such as tourism research, data analysis and tourism promotion. The institute is promoting China tourism industry development and international exchanges.

The research conducted by China Tourism Academy focusing on China’s outbound travel will be presented at ITB China 2018. The research analyses the overall situation of the development of outbound tourism by the market environment, industry operation and consumption characteristics, forecasts developmental trends and puts forward suggestions to the respective organizations. A talk on this topic will also be given by the institute.

Dai Bin, President of China Tourism Academy said: “The promotion of Chinese travel brands need to work together with marketing platforms with more expertise and broader international visions, while global exhibition firms also need to participate in the world’s largest travel market. China Tourism Academy is pleased to work together with ITB China and forge higher-level international tourism communication and collaboration on business insights, data sharing, technological application and talent cultivation.

“The Chinese market is eager to acquire new destinations and products. Exhibitors and buyers at ITB China as well the travel industry across China will benefit from our strategic partnership with China Tourism Academy. We expect to draw even more Chinese buyers to ITB China. Our show is the best platform for new entrants into the Chinese outbound market and is also eager to focus upon segments that are driving the business today in China”, said David Axiotis, General Manager ITB China.

ITB China is a three-day B2B travel trade show focusing on the Chinese travel industry and will annually take place in Shanghai at the Shanghai World Expo Exhibition and Convention Centre in hall 1. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

About ITB Berlin and ITB Asia

First launched 51 years ago, ITB Berlin is recognised as the most successful trade show for the global travel industry. Some 10,000 exhibitors from more than 180 countries regularly attend this event. Every year in October for the last nine years Messe Berlin has successfully organised ITB Asia in Singapore. Boasting 760 exhibitors from 73 countries, ITB Asia in Singapore has established itself as one of the leading travel trade shows in Asia. As the second show in Asia, ITB China will take place in Shanghai, one of the leading industrial cities in the People’s Republic of China, and with a population of around 23 million one of world’s largest cities. In contrast to ITB Asia, which reflects tourism in Asia as a whole, ITB China focuses entirely on the Chinese travel market.

About ITB China and the ITB China Conference

ITB China 2018 will take place from Wednesday to Friday, 16 to 18 May, at the Shanghai World Expo Exhibition and Convention Centre in hall 1. ITB China is a three-day business to business travel trade fair that focuses exclusively on the Chinese travel industry.