JW Marriott and Hello Sunshine enter partnership


JW Marriott, part of Marriott International, Inc., announced a partnership with Reese’s Book Club and Hello Sunshine, Witherspoon’s media brand that celebrates women through storytelling and the creation of content. The kickoff event will be on September 23rd at the recently debuted JW Marriott Nashville to celebrate the launch of Reese Witherspoon’s first book – Whiskey in a Teacup: What Growing Up in the South Taught Me About Life, Love, and Baking Biscuits. The event includes a private meet and greet experience available exclusively for Marriott Rewards and Starwood Preferred Guest (SPG) members.

“When Hello Sunshine approached us with the opportunity to connect with Reese’s Book Club, we jumped at the chance,” said Karin Timpone, Marriott International’s Global Marketing Officer. “We are always looking for ways to give back to our members and hosting an exclusive book signing at the luxurious, new JW Marriott Nashville is a perfect fit.”

Witherspoon, who will be in Nashville as part of her nationwide tour supporting the debut of her new book, will meet with members of Marriott International’s award-winning and recently unified loyalty programs – Marriott Rewards, The Ritz-Carlton Rewards and SPG at the JW Marriott Nashville’s Bourbon Steak Restaurant. To participate in this meet and greet, Platinum members staying at JW Marriott Nashville on September 23rd are invited to redeem points to attend the Whiskey in a Teacup cocktail party at Bourbon Steak and receive special gift bags, which include JW Marriott-branded bookmarks and an autographed copy of Witherspoon’s book. The book tour will take place later that evening at the Schermerhorn Symphony Center with special guest and moderator, Ann Patchett.

Additionally, JW Marriott has collaborated with Reese’s Book Club and Hello Sunshine to provide Audible gifts to attendees on the nationwide book tour – stops include New York, Charleston, Washington, DC, Charlotte, Birmingham, Louisville and Waco – with a unique code that grants new Audible subscribers one free book from Reese’s Book Club, as well as one free “Reese’s Pick” audiobook.

“We are delighted to partner with Reese’s Book Club and Hello Sunshine. This collaboration builds upon JW Marriott’s key pillar of mindfulness, a shared passion point for both brands, while nourishing each guest’s mind one chapter at a time,” said Mitzi Gaskins, Vice President & Global Brand Leader, JW Marriott. “This exclusive event for loyalty members will introduce our JW Marriott family to Reese’s Book Club as well as provide them with a first look at the newly launched JW Marriott Nashville.”

“We are excited to be partnering with Marriott given their commitment to inclusivity and equality, and look forward to sharing female-centered stories with Marriott guests in Nashville and all over the world,” said Sarah Harden, CEO of Hello Sunshine.

All members of Marriott International’s unified loyalty programs can redeem points for the “Sip & Celebrate at the Whiskey in a Teacup Book Tour Party at JW Marriott Nashville + Meet & Greet with Reese Witherspoon,” a special curated experience that is now exclusively available on Marriott Rewards Moments and SPG Moments. The package includes two tickets to an intimate cocktail event, a meet and greet with Reese Witherspoon, and a gift bag from Reese’s Book Club which includes an autographed copy of her new book. Marriott International provides members with endless inspiration to travel and explore their passion due to its extraordinary collection of properties and bounty of one-of-a-kind travel experiences available on Marriott Rewards Moments and SPG Moments.

About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties and distinctive resort locations around the world. These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment® – the brand’s philosophy that true luxury is created by people who are passionate about what they do. JW hotels offer crafted experiences that bring to life the brand’s commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are over 80 JW Marriott hotels in more than 25 countries and territories. Visit JW Marriott online, and on Instagram, Twitter and Facebook. JW Marriott is proud to participate in the company’s award-winning loyalty programs – Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The programs, operating under one set of unparalleled benefits, enable members to earn points toward free hotel stays, achieve Elite status faster than ever, and seamlessly book or redeem points for stays throughout our loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries & territories.

About JW Marriott Nashville
The JW Marriott Nashville offers the ideal location in the heart of downtown, adjacent to the state-of-the-art Music City Center. The first-to-market JW Marriott property will offer 533 guestrooms, inclusive of 37 suites, along with a broad array of amenities, including renowned chef and restaurateur, Michael Mina’s Bourbon Steak. Offering a diverse setting for business, meeting and pleasure travel pursuits, the 33-story hotel will feature 50,000 square feet of indoor function space, including a 15,000-sq. ft. Grand Ballroom. JW Marriott Nashville is conveniently situated a few blocks from the Bridgestone Arena, the legendary “Honky-Tonk Highway” on Lower Broadway and the Country Music Hall of Fame & Museum. Owned and operated by Turnberry Associates, the JW Marriott Nashville is located at 250 8th Ave. South, Nashville, TN and will officially open its doors in 2018.

About Marriott Rewards, Starwood Preferred Guest (SPG) and The Ritz-Carlton Rewards
Marriott International’s award-winning loyalty programs – Marriott Rewards, SPG, and The Ritz-Carlton Rewards – unite 29 unique and iconic global brands and over 6,700 distinctive properties in 130 countries and territories around the world, providing members with endless inspiration to travel the world. The programs, operating under one set of unparalleled benefits, enable more 110 million members to earn points toward free hotel stays, and achieve Elite status faster than ever, seamlessly and easily book or redeem points for stays throughout the portfolio. To enhance their travels, member may also indulge in 120,000 experiences offered on moments.marriott.com. When booking direct on Marriott.com, SPG.com or any of Marriott’s mobile apps, members can take advantage of exclusive Member Rates, free and enhanced Wi-Fi, mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. 

About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine is a media brand anchored in storytelling, creating and discovering content that celebrates women and puts them at the center of the story. They tell stories big and small, funny stories, complex stories, those that shine a light on where women are at right now and those that help chart a new path forward.

About Reese’s Book Club x Hello Sunshine
Reese’s Book Club initiative was first launched through her Hello Sunshine multiplatform media. Every month, Reese chooses a story she loves and announces it as her pick.

About Audible
In May, Reese officially teamed up with Audible to kick off a monthly audio addition to the club. Reese’s partnership with the audiobook giant is dubbed Reese’s Book Club x Hello Sunshine on Audible. The program highlights outstanding audio performances that feature strong female characters, mirroring the thematic thrust of the overall book club.