Born in 1960s Paris, Le Méridien Hotels & Resorts continues to celebrate an era of glamorous travel – recently announcing a collaboration with sustainable French beauty brand La Bouche Rouge to bring a fresh face and an unrivalled rouge to its global guests. The chic enterprise comes just ahead of this summer’s Au Soleil: A Summer Soirée by Le Méridien, a series of Sparkling soirées celebrating Parisian pastimes.
With French savoir-faire and a shared passion for image and attitude, Le Méridien looked to La Bouche Rouge – Parisian-based makeup Maison that is equal parts: elegant, sustainable and adaptable – to reimagine a rouge for travelers. Together both brands developed LM (avec amour) by La Bouche Rouge, a deep rouge that pays homage to the timeless French red of the mid-century, which also influenced Le Méridien brand’s colour palette.
The limited-edition lipstick exclusively created for Le Méridien is available on a custom menu as part of a suite package at participating hotels in the United States, Canada, Europe and New Caledonia. At Le Méridien hotels from Santa Monica to Rome, and from Barcelona and Noumea, guests who book the premium suite package will choose their lip shade from a branded menu: dial for 0 for the concierge and their rouge will arrive complimentary with a bottle of Sparkling bubbly. Suite packages nightly rates begin at 305 euro and are available through September 2019, the ultra-chic French red lipstick is part of (avec amour) by Le Méridien, a global programme celebrating the romance of travel.