Links of London to bring the Heart of Britain to the Forum Shops at Caesars Palace


Links of London, the award-winning British jewellery and gift brand for women and men, is proud to announce the upcoming opening of its new freestanding boutique at the prestigious Forum Shops at Caesars Palace to take place on July 22. Home to over 150,000 hotel rooms and with more than 40 million visitors each year, Las Vegas is the ultimate location for both domestic and international travelers to explore the brand’s whimsical collections and bespoke offerings.

Las Vegas constantly delights the senses; it is the ideal destination for entertainment, luxury shopping, nightlife and special celebrations. Links of London is the perfect choice to find something new to commemorate each unforgettable experience, such as good luck at the tables with the Horseshoe Diamond Essentials collection, or a meaningful anniversary with whimsical keepsake charms to customize the iconic bracelet from London, the Sweetie Bracelet.

To celebrate the opening, Links of London will introduce a new Welcome to Las Vegas Keepsake Charm in yellow gold, exclusively sold at the Las Vegas location. Inspired by the famous city landmark, the keepsake captures the excitement and glamour of a remarkable experience.

“The Forum Shops at Caesars Palace is the perfect home for our latest freestanding retail concept in the region,” said Leela Petrakis, President of FF Group North America, the parent company of Links of London. “Travelers from all over the world and across the country converge in the vibrant city of Las Vegas seeking the experience of a lifetime, and we know that Links of London can help them enhance those moments.”

Inspired by London’s townhouses, the elevated retail concept reflects the lifestyle and character of sophisticated British style. The Forum Shops boutique also features unique design elements inspired by the brand’s bestselling collections, such as the Engraving & Customization Bar to highlight the new Made-To-Order program, which allows customers to design a bespoke piece of jewellery on the spot. Links of London stores are designed with creativity to incorporate elements of the brand’s popular collections, as seen in the new details exclusive to the Las Vegas location including, a Friendship table that acts as a mix and match bracelet bar, and the Sweetie display reimagined to look like a roulette table, where you can find the perfect lucky charm.

“Personalization and storytelling are at the core of the Links of London DNA,” said Petrakis. “We want our jewellery to feel like an extension of the individual wearing it, telling their unique story, as special and cherished as each of the memories they choose to honor. It was important for us to translate these offerings into an engaging and interactive experience both in our stores and online.”

Customization is one of the foundations behind the Links of London brand, as seen by the creation of the innovative Made-To-Order program which allows visitors to design their dream bracelet down to each and every detail both in-store and online. There are endless ways to customize, stack and layer with Links of London, further elevated by complimentary five-star services such as in-house engraving, restringing and polishing.

The Forum Shops at Caesars Palace concept will be the fifth Links of London freestanding boutique in the U.S., a reflection of the British jewellery brand’s continued investment in the market.