The fifth largest hotel group in the world just opened a new kind of hotel, subtly integrating new technologies into a customer path that has been entirely rethought. The establishment will see the light of day in the heart of Shanghai.
Louvre Hotels group is convinced; the hotels of tomorrow should be connected, ecological, safe and a source of well-being by promoting human interaction and experience. A SmartHotel is a place where new technologies are placed at the service of exchange, reinforcing the availability of equipment and promoting interaction with other travellers. The Jing An Shanghai Campanile hotel has been selected to incarnate the group’s first SmartHotel prototype. The Campanile brand boasts all the advantages to favour this new, open, technological and ecological positioning.
A new kind of hospitality
From the outside garden to the lounge via the terrace and the restaurant, technology is suggested gently, almost invisibly, to meet each customer’s needs by promoting human interaction. Right from arrival, customers can enjoy an automated check-in office, a key on their mobile phone, and even a welcome robot, from which they can get in touch with hotel personnel whenever they wish.
At the restaurant, technology consists of a simple QR code which the customer scans to place an order, and pay or share the bill. If they so desire, they can also customize their cappuccino thanks to a foam printer which reproduces the image or design of their choice. In order to promote creativity and favour exchange, the establishment is designed around an open auditorium in the lobby with a gigantic interactive screen. In this space customers can work together and also enjoy evening films or communal videogames. The experience continues when customers get in the lift; it works by recognizing their face and so access to the floors is totally secure.
Once in their room, nothing is left to chance in this made-to-measure experience. The new personal assistant is a robot that takes care of all their needs and arrangements in the room, the brightness of the lights on video and audio devices, and the quality of the air thanks to purifying technology.
Technology is also at the service of hotel personnel
The Smart-Hotel is conceived to make the customer experience more fluid, and also that of the hotel personnel. The welcome, management and maintenance teams all enjoy a global application to centralize everything they do. A light bulb needs changing, a room has been cleaned, a meal prepared – everything shows up on the same application to make communication that much simpler and tasks so much more fluid.