Global hospitality brand Luxe Collection is kicking off 2020 with significant expansion, including Luxe Hotels’ first branded property in New York City, the historic and highly acclaimed Luxe Life Hotel New York.
Five additional hotels will join Luxe Collection’s portfolio of boutique 4- and 5-star properties this quarter, including Eurostars Magnificent Mile (Chicago), The Belmont (Dallas), Il Tornabuoni (Florence), CoolRooms Atocha (Madrid), and Zeavola Resort (Koh Phi Phi, Thailand).
“At Luxe Collection, it is our mission to bring exceptional hotels with personalized service and unmatched guest experiences, as well as value and comfort. The new additions to our family embody all of the qualities we look for: location, history, service, owner involvement, and amenities,” said Luxe Hotels and Luxe Collection Chairman and CEO Efrem Harkham. “Our team of seasoned hospitality professionals are eager to lend Luxe Collection’s expertise and support to these already exceptional properties.”
“We were drawn to Luxe Collection because of their customizable services and adept understanding of our target audience,” said Patricia Ortiz, Head of Business Development for CoolRooms Atocha. “We’re thrilled to be working with such a passionate team of hospitality experts and among some of the most incredible boutique hotels around the world.”
In addition to growing the Luxe Collection portfolio, Luxe Hotels’ flagship in Beverly Hills, Luxe Rodeo Drive Hotel, is undergoing a multimillion-dollar renovation. The new look is sophisticated and crisp, relaxed and modern. The guestroom interiors are evocative of an elegant residence with their mix of warm wood finishes, soft lighting, refined metals, and lux fabrics. The neutral palette of the rooms extends into the bathrooms with custom-designed wallpaper, brass accent light fixtures, and natural stone countertops. With the addition of two new penthouse suites located on the rooftop, the renovation will bring a completely different look and elegant feel to the Rodeo Drive property.
The Rose Garden Palace in Rome officially rebranded as The Luxe Rose Garden Hotel, becoming the first hotel in Europe to carry the Luxe name. “We are proud to bring the Luxe Hotel brand to New York, to have a location in the heart of Rome, and to further enhance our Flagship hotel in Beverly Hills, which is the only hotel located on the famed Rodeo Drive,” said Harkham.
Luxe Life Hotel New York
A celebrated landmark turned Luxe Hotel, Luxe Life Hotel New York is housed in the former headquarters of LIFE Magazine in Manhattan’s buzzing NoMad neighborhood. From its prohibition-era bar to incredible artwork, the hotel pays homage to the talented artists, writers, and creative staff who lived and worked in the building. The impeccably appointed guest rooms and suites provide a seamless blend of modern conveniences and historic charm, as well as a destination signature restaurant, The Marilyn. The restaurant will feature enchanting cocktails and delightful cuisine and promises to provide a unique ambiance for the curiously cultured traveler.
Luxe Rose Garden Rome
Located in a restored historic townhouse just off of Via Veneto in Rome, the newly renamed Luxe Rose Garden hotel offers 57 double rooms and 8 spacious suites. Its amenities include a pool, restaurant, and more than 1,100 square feet of event space. The convenient and quiet location is sure to provide each guest with unparalleled Italian hospitality. Step outside to find the best shopping, dining, and sightseeing in Rome, all within easy walking distance. The Luxe Rose Garden uniquely merges the elements of style, hospitality, and comfort.
Eurostars Magnificent Mile Chicago
Located right off Chicago’s Michigan Avenue, the 217-room property is ideal for both business and leisure travelers. Each room—designed to the finest detail to keep the hotel’s character imaginative—offers large windows and balconies with iconic views of luxury shopping destinations surrounding the property. Culture-loving travelers will enjoy a bustling city scene just a short walk away. The hotel’s industrial-chic style—exposed cement ceilings, wooden floors, modern furniture, and avant-garde artistic elements—and exceptional 5-star quality service are the reasons why Eurostars Magnificent Mile is one of the city’s highest-rated hotels.
The Belmont Dallas
Belmont Dallas Hotel is a haven for creatives, artists, musicians, and travelers seeking a simple and contemporary hotel near downtown Dallas. Located in Southwest Dallas, it’s just 10 minutes from downtown, the Bishop Arts District, and the top music venues in Dallas. This historic motor-inn is being restored to feature one-of-a-kind rooms with unique architecture—some with outdoor living spaces and others with unmatched views of the Dallas skyline. A new restaurant and two bars in The Belmont’s resort-like atmosphere are sure to provide delectable food and drink in tandem with exceptional service and comfort. The renovation is set for completion in the spring of 2020.
Il Tornabuoni Florence
Steeped in history, Il Tornabuoni is a 5-star hotel and a portrayal of Florence at its best. The elegant property is located in one of Florence’s oldest residences and dates back to the end of the 13th century. In the heart of the ancient Palazzo Minerbetti, it provides access to the city’s best shopping, dining, and sightseeing. Majestically located on the corner between the Tornabuoni, Purgatorio, and Parione streets, three gems in Florentine urbanism, it’s the true definition of modern Renaissance. The rooms are luxuriously furnished and the property offers a gourmet restaurant, bistro, and cocktail bar with an extensive wine collection, sure to satisfy the dining needs of the affluent and leisure traveler alike.
CoolRooms Atocha Madrid
CoolRooms Atocha is a majestic palace house from 1852. Recently reinvented as a luxury hotel, the historic property offers a personalized and memorable stay. Set in one of the most attractive areas of the city, in the heart of the Barrio de las Letras, CoolRooms Atocha is just a short walk from the center of Madrid. Joining Luxe Collection in March, this hotel includes modern rooms and suites as well as an oasis pool garden, providing a retreat from the buzzing cosmopolitan city. The restaurant and bar, El 34 Pinchos Bar, is a place where the gourmand can taste traditional Madrid in every bite, as it effortlessly recreates cultural flavors and historic dishes, in its 21st-century kitchen.
Zeavola Resort & Spa Koh Phi Phi Thailand
Luxe Collection is proud to represent the award-winning hotel Zeavola Resort & Spa, located on KohPhi Phi Island in Thailand. The eco-friendly barefoot luxury resort has been recognized with the World’s Best Sustainable Boutique Hotel Award. Guests can unplug and reconnect amidst the spectacular tropical beauty of the tranquil white sand on Laem Tong Beach. Amenities include a relaxing on-property spa, cooking classes, delicious authentic cuisine, and a multitude of ocean excursions, including a visit to the renowned Phi Phi National Marine Park. The resort’s teakwood suites and villas, which emphasize the simplicity of rural village life, are the perfect getaway to relax and recharge.