The Luxury Collection, part of Marriott International, Inc., has announced the signings of five flagship properties for the brand: the internationally-renowned boutique hotel The Wellesley and the exclusive The Westbury in London, Hôtel de Berri, a new alluring hotel in the heart of Paris, Cristallo Resort & Spa in Cortina, Italy, the first ski resort of the collection, and The Alexander in Yerevan, marking the brand’s debut in Armenia, according to a press statement.
These additions to the portfolio will further strengthen the brand’s presence in Europe, with 2017 on target to be another milestone year for The Luxury Collection, one of Marriott International’s luxury brands.
“Over the last few years, we have seen a seismic growth in luxury travel,” said Satya Anand, Chief Operations Officer, Luxury & Southern Europe, Marriott International. “Together with the owners of these five new Luxury Collection hotels we are working towards meeting the increasing demand for luxury accommodations and offering our guests an extraordinary collection of luxury experiences in established and up-and-coming European destinations.”
“Marriott International has the strongest team of luxury talent in the industry, with boundless creative energy. This, combined with The Luxury Collection’s remarkable global growth strategy, consolidates our position as the leading hospitality company serving the luxury consumer”, said Mitzi Gaskins, Global Brand Leader, The Luxury Collection. “Europe offers tremendous potential and we are committed to increasing our footprint significantly with the world’s finest luxury hotels over the next few years. Our goal is to open 12 Luxury Collection hotels globally by the end of 2017, and with these five additions in Europe, we are well on track.”