Mad Radish redefines healthy eating in Ottawa


Incentivio’s newest customer Mad Radish opened their first location and launched their app in mid-July. Mad Radish was founded by David Segal and Stephanie Howarth with one goal — providing healthy food that tastes as good as it makes people feel. David previously founded DAVIDsTEA and grew the company to over 200 North American locations before taking it public. The first Mad Radish location at Albert Street opened on July 14, 2017 and the second location a couple of weeks later.

“With Mad Radish, we set out to create a destination that offers crave-worthy, top-quality salads at the speed of fast food. Giving busy customers the option to order through an easy-to-use and reliable app was a critical piece in delivering on that promise,” said Mad Radish Founder David Segal. “The Incentivio platform has been an excellent solution for us — the platform’s flexibility gives us great control over how our app looks and how our menu is presented — and the customer experience is seamless.”

The app allows customers to search for locations, order and pay for their food and view their social impact (Mad Radish donates food to Community Food Centers Canada in lieu of a traditional loyalty program). Orders are received directly in the Point of Sale system, eliminating the need to train staff or install additional hardware.

“We had tight timelines and a couple of complex integrations, so we were happy to have the Mad Radish app available on the same day as they opened their first store. We’re also especially proud of the fact that the app works so seamlessly in both English and French,” said Rajat Bhakhri, CEO of Incentivio.