This week, sbe, the leading lifestyle hospitality company that develops, manages and operates award-winning international hospitality brands, welcomed their first guests to Mondrian Doha in Qatar and Mondrian Park Avenue in New York. Both properties opened their doors in two of the greatest cities in the world on the very same day.
Sam Nazarian, founder and CEO of sbe, said: “Mondrian is a brand with international allure and we’re thrilled to announce the openings in Doha and New York – two of the most dynamic and vibrant cities in the world. Mondrian is an extremely valuable brand to sbe and we look forward to bringing it to more cities around the world in the coming months and years as we expand our international footprint.”
Mondrian Doha is sbe’s first hotel in the Middle East, leading the way for more growth in the region. Designed by Marcel Wanders, Mondrian Doha is already being recognized as one of the world’s most unique luxury destinations, featuring: 270 distinctive rooms, four restaurants showcasing both local and international cuisines, including Morimoto and CUT by Wolfgang Puck, as well as Magnolia Bakery, two curated bar outlets, the world’s largest ESPA spa, and one of the largest most ornate ballrooms in Qatar. True to the Mondrian brand ethos, it brings a new level of energy and round-the-clock entertainment to the West Bay Lagoon area of the Qatari capital.
Mondrian Park Avenue is located in the heart of Manhattan’s buzzing NoMad neighborhood. Initially conceived as an SLS designed by Philippe Starck, the 189-key hotel, managed by Journal Hotels, features stylish and contemporary guest rooms and suites, and a rooftop lounge with sweeping New York City views. Coming later this month, Cleo, sbe’s award-winning culinary concept helmed by Chef Danny Elmaleh, will make its New York debut at the Park Avenue property.
Mondrian Doha and Mondrian Park Avenue are the fourth and fifth Mondrian hotels globally, after properties in London, Los Angeles and Miami South Beach. Additionally, the Mondrian brand has plans to expand in Dubai, UAE in 2019 and Playa Del Carmen, Mexico by 2020.
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio featuring over 20 world-class lifestyle hotel properties in 9 attractive gateway markets and more than 136 global world-renowned hotel, entertainment and food & beverage outlets. The company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food & beverage and entertainment to hotels and residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning international real estate development subsidiary, Dakota Development – all of which solidify sbe as the preeminent leader across hospitality. sbe will continue its expansion with 13 hotel properties opening in the next two years (some with residences), including SLS Baha Mar and Mondrian Dubai. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano, Mondrian, Redbury, Hyde Hotel & Residences, Clift, Hudson, Sanderson and St Martins Lane. In addition, sbe has the following internationally acclaimed restaurants and lounges: Katsuya, Cleo, The Bazaar by José Andrés, Fi’lia by Michael Schwartz, Umami Burger, Hyde Lounge and Skybar.
Journal Hotels is a collection of iconic properties including The Hollywood Roosevelt in Los Angeles, Hotel G in San Francisco, Two Bunch Palms in Desert Hot Springs and Ambassador in Chicago. As a partnership between GCP Hospitality, CCL Holdings and Stephen Brandman, Journal Hotels distinguishes itself by combining exceptional hotel management with a creative and independent approach. With properties rich in culture and steeped in history, each hotel has a distinct character that invites discovery and enables guests to stay storied.