New owner plans to establish Salishan as the benchmark of Northwest Coastal hospitality


The legend of Salishan Resort was born from a vision to connect guests with the unrivaled natural beauty of the central Oregon coast. Salishan’s new owner, an affiliate of Alpha Wave Investors, LLC (“Alpha Wave”), is implementing a modern interpretation of Salishan’s original vision.

“Salishan was created as a pure concept – a special place for people to connect with each other, with nature and with art,” said Ken Cruse, founding partner and chief executive officer of Alpha Wave. “We plan to bring Salishan back to its roots, but in a way that resonates with modern travelers. The new Salishan will cater to people who respect the planet as deeply as they care for their own personal wellness. The new Salishan will appeal to people who value experiences over material things. The new Salishan will draw people who seek out adventure as well as relaxation. The new Salishan will serve people who appreciate tranquility and solitude as much as camaraderie and personal connections.”

To support its new vision for Salishan, Alpha Wave has initiated a multi-million dollar investment into the property. The capital program will include enhancements to the guest arrival and landscaping, upgrades to the lobby and attic lounge, a new luxury glamping experience, a treetop canopy tour and ropes challenge course, high-energy mountain biking trails and technical features, and new curated art programs. Alpha Wave has engaged Portland-based ELK Collective to lead the design efforts, Tigard-based Synergo to develop the eco-adventure facilities and Lifescapes International to design the landscaping and arrival enhancements.

Salishan’s new management company, Portfolio Hotels & Resorts (“Portfolio”) is reworking Salishan’s service model to create a high-touch, upscale, welcoming guest experience. Additionally, wellness will be embraced as a core value resort-wide. Wellness programming will emphasize positive reflection and growth, while strengthening the mind, body and soul.

Salishan’s new culinary program will focus on casual coast-to-table dining. A new on-site garden and locally-caught fresh seafood will be the foundation of the culinary program. The property also is developing relationships with passionate farmers, fishermen, brewers, winemakers and artisans to highlight the bounty of the Oregon coast and range. The new culinary program will be offered in venues that are warm and unpretentious and designed to foster social connections.

The changes at Salishan are intended to complement recently completed improvements at the resort. Salishan’s 205 spacious guest rooms recently were fully renovated with new soft and hard goods. The design and décor connects the property to its wooded setting but includes important elements that today’s modern traveler is seeking such as spacious sitting areas, multiple USB charging ports, new outdoor decks and patio furniture.

Public spaces throughout the resort also received a refresh with new furniture, paint and accessories. The paintings, sculptures and creative installations that the resort has curated throughout its history remain a mainstay throughout the property. The works of Northwest artists, primarily Oregon based, have been displayed throughout the lodge and more than 500 original drawings, prints and watercolors in guest rooms.

To learn more about Salishan’s renaissance or to book at stay at the central Oregon property, please visit

Salishan Resort is conveniently located just two hours outside of Portland, on the Oregon Coast. The 250 acres of forested land that this iconic property sits on provide stunning views from any guest room. The surrounding forest also provides an exciting backdrop for guest experiences such as luxury glamping tents, a treetop canopy tour and ropes challenge course, mountain biking courses and more. The outdoors comes indoors as the main lodge showcases local wood and stone that is complemented by an art collection featuring Northwest artists. The property ties together classic architecture and land-use sensibility. When not enjoying the grounds and the new guest experiences, guests can take advantage of a world-class spa, golf course, indoor tennis facilities, pool, sauna and fitness center year-round. Condé Nast Traveler, in the magazine’s annual Reader’s Choice Awards, recently named Salishan the No. 3 Top Resort in Alaska and The Pacific Northwest for the second year in a row. Readers of Travel & Leisure recently voted the resort one of the 10 Best Resort Hotels in the West.


Alpha Wave Investors, LLC is a Southern California-based private equity investment platform. The company’s name — Alpha (superior returns through insightful investing) and Wave (investment strategies tailored for the peaks and valleys of the business cycle) – reflects its philosophy of creative, disciplined, value-driven investing for all phases of the cycle. 


Headquartered in Westmont, Ill., Portfolio Hotels & Resorts is a hospitality management company experienced in managing unique, boutique-style hotels, destination resorts and significant branded urban hotels in major domestic and destination markets.