A new survey released by Cambria Hotels shows that business travelers’ behaviors have changed, particularly when traveling for work. The once-iconic coalescence of drinking a nightcap has come a long way since its heyday in the “mad men” era of the 1960s.
More than 70 percent of those surveyed believe the nightcap — traditionally regarded as an after-work cocktail — has evolved. Business travelers have recalibrated their definition of the nightcap to include health-and-wellness or spa products that help them celebrate a day well-spent.
The survey also found that close to 50 percent of business travelers are drinking less alcohol than they used to when traveling for business. Travelers still value a nighttime ritual with nearly 85 percent agreeing they would like to enjoy a “modern nightcap” during their hotel stay at the end of the day.
“Cambria has always catered to the modern business traveler who values little luxuries, and with careful research, we’ve compiled a collection of guilt-free indulgences to delight all Cambria guests,” said Janis Cannon, senior vice president of upscale brands, Choice Hotels. “A modern nightcap is a way to treat yourself and celebrate your accomplishments. Just as the definition of the nightcap has evolved, Cambria is evolving to offer business travelers more personalized options to help our guests travel like a boss.”
The Cambria Nightcap Program will launch at the following locations: Dallas, Nashville, New Orleans, New York, and Pittsburgh.