Resonance announces destination branding of Amanvari in Mexico


Resonance Consultancy, leading global advisors in real estate, tourism, and economic development for countries, cities and communities, is pleased to announce their place branding work for Irongate, the developer of Amanvari, as the prestigious hospitality brand opens its first destination in Mexico.

Located 45 minutes from Los Cabos International Airport, Amanvari (“Peaceful Waters” derived from the Sanskrit words for “peace” and “water”) will be set within Costa Palmas, a 1000-acre (400 hectare) private beachfront resort community in Baja’s East Cape and featuring two miles of calm, swimmable beach on the Sea of Cortez. In addition to Amanvari, the Costa Palmas master plan includes 18 acres of organic farms, a private members-only Costa Palmas Beach & Yacht Club, the Four Seasons Resort and Residences Los Cabos at Costa Palmas, and a Robert Trent Jones II golf course.

“Resonance is honored to have been chosen to work with Amanvari’s developer, Irongate, to bring Aman’s first Mexico destination to life,” says Resonance President Chris Fair. “Destination branding takes a holistic approach to the envisioning, storytelling and marketing of place. Working on Amanvari complements the work we’ve done since 2015 with Irongate to create the destination brand story and marketing of Costa Palmas and Four Seasons Resort Los Cabos at Costa Palmas.”


As leading advisors in real estate, tourism and economic development for three decades, Resonance combines business strategy and marketing creativity to shape the future of communities, cities and countries. Working in partnership with developers, planners, architects, DMOs, economic development agencies and others, Resonance has completed more than 100 visioning, strategy, planning, policy, public relations and branding projects in more than 70 countries.