White Lodging to build the first JW Marriott in North Carolina


White Lodging, one of the fastest-growing hotel ownership, development and management companies in America, will build the luxurious 21-story, 381-room JW Marriott Charlotte in partnership with Crescent Communities, the real estate company responsible for developing Ally Charlotte Center, a mixed-use development centred around a 26-story office tower.

Located at the corner of Stonewall and College streets in uptown Charlotte’s central business district, the hotel will be the first JW Marriott in North Carolina and is scheduled to open in 2021 when the full development is expected to be complete.

“The burgeoning Stonewall corridor of Charlotte is experiencing tremendous modernization and growth, and further defining itself as an economic and entertainment hub in the Queen City,” said Deno Yiankes, President and CEO of Investments and Developments at White Lodging. “The addition of the JW Marriott Charlotte provides a modern luxury lodging option adjacent to the city’s major sports, cultural and convention destinations.”

The hotel’s sophisticated design and prime location allows for guests and locals to easily navigate Charlotte’s nearby entertainment district, restaurants and businesses, including the office tower under construction, via an open-air public plaza that fronts Tryon Street.

The well-appointed JW Marriott Charlotte will feature 381 modern guestrooms in addition to an expansive outdoor terrace, located on the fifth floor, which will house a swimming pool and contemporary bar with alfresco seating.

Additional standout amenities include the hotel’s Spa by JW – JW Marriott’s full-service luxury spa concept, a sizeable co-working executive lounge, and a bar with outdoor seating options that connects directly to the plaza and adjacent businesses. JW Marriott Charlotte’s Lobby Lounge will incorporate outdoor seating for guests to dine directly on Stonewall Street. Soon-to-be-announced White Lodging-developed restaurant concepts will elevate dining experiences for all travelers.

With more than 22,000 square feet of meeting and event spaces, JW Marriott Charlotte includes the expansive outdoor terrace, a grand ballroom spanning more than 5,100 square feet, a junior ballroom totaling approximately 2,400 square feet and nearly 7,000 square feet of additional breakout space.

“We’ve had a clear vision about the type of mixed use community we wanted to create in the white hot center of uptown Charlotte from the start, and today’s announcement completes that vision. The team at White Lodging is best-in-class, and we’ve enjoyed working side-by-side to get to this point,” said Brian Leary, President of Commercial/Mixed Use for Crescent Communities. “The JW Marriott Charlotte’s growth from our initial discussions is a response to the burgeoning cultural, commerce and convention business immediately next door.”

JW Marriott, part of Marriott International’s luxury portfolio, currently includes over 80 hotels in more than 25 countries and territories. White Lodging currently operates JW Marriott hotels in Austin and Indianapolis.

About White Lodging
White Lodging Services Corporation, established in 1985, is one of the leading ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban select service hotels with more than $1 billion in managed revenue. White Lodging operates more than 90-premium hotels, 30 restaurants and 30 brands in 19 states. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned superior guest satisfaction scores, top market share and industry-leading profit margins while recruiting the best, brightest, and most passionate professionals in every discipline for three decades.

About Crescent Communities
Crescent Communities is a nationally recognized, market-leading real estate investor, developer and operator of multifamily, commercial and mixed use communities. Crescent creates high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Since the company was founded in 1963, Crescent’s development portfolio has included more than 60 single family master-planned communities, 43 multifamily communities and more than 21 million square feet of commercial space.

About JW Marriott
JW Marriott is part of Marriott International’s luxury portfolio and consists of beautiful properties and distinctive resort locations around the world. These elegant hotels cater to sophisticated, self-assured travelers seeking The JW Treatment™ – the brand’s philosophy that true luxury is created by people who are passionate about what they do. JW hotels offer crafted experiences that bring to life the brand’s commitment to highly choreographed, anticipatory service and modern residential design, allowing guests to pursue their passions and leave even more fulfilled than when they arrived. Today there are 80 JW Marriott hotels in nearly 30 countries and territories. JW Marriott is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer.