Centara, Thailand’s leading hospitality group led by Suthikiati Chirathivat, Chairman of the Board (4th from right), has inked a management MOU with Asia Investment, Development & Construction Sole Co., Ltd (AIDC), a well-established investment and construction company in Laos. The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang.
Suthikiati Chirathivat, Centara’s Chairman of the Board said: “This signing ceremony demonstrates our commitment to expansion in Asia as we continue to develop our portfolio internationally. With the expertise from a country leader in development like AIDC and Centara’s record of delivering and inspiring extraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos”
The three hotels will be operated under three distinct brands in the Centara Hotels & Resorts portfolio: in close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.
Pheutsapha Phoummasak, President of AIDC Laos stated: “Luang Prabang and Vientiane are very popular destinations for both Thai and international travellers thanks to their perfect blend of historic legacy, wonderful sceneries and modern infrastructure. We are excited to partner with a Centara to bring their trusted brands to these cities and further promote the tourism potential of Laos.”
This latest development is in line with Centara’s impressive expansion strategy and will see Centara’s hotel count in Laos reach four with Centara Plumeria Resort Pakse already well under development and scheduled to open in 2020.
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 60 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches.As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations.Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.