SipScience, a national data analytics hospitality company for consumers, bars, and restaurants, announced the launch of a $100,000 Go Fund Me fundraising campaign titled ‘Hospitality Industry Associates Fund’ in support of individuals in the bar industry community who are affected by COVID-19.
All proceeds will go directly to The USBG National Charity Foundation, an organization dedicated to advancing the lifelong stability and wellbeing of service industry professionals through education and charitable activities. The USBG National Charity Foundation strives to achieve their mission through three programmatic pillars: Social Responsibility, Community Service, and Philanthropy.
SipScience’s Co-CEO, Kris Boros said, “As a result of COVID-19, several states have mandated the closure of dine-in restaurants, resulting in the immediate obliteration of income for thousands of hardworking men and women who work as servers, bartenders, cooks, bussers, valet, and more. It is times like these that the sentiment ‘it truly takes a village’ becomes a clear call to action that we must be there to support one another in every way possible.”
He continued, “Time and again, hospitality workers welcome us warmly and wait on us at our favorite bars and restaurants, and now it’s our turn to take action. We will help our industry in every way, angle, and means to drive relief for those who are affected by this pandemic.”
SipScience is slated to launch its official app, Sip, in select cities around the United States later this year. The Sip app is designed to advantage each part of its three-pillar ecosystem of venues, consumers, and alcohol companies by providing real-time data for marketing companies on consumer behavior patterns on alcohol purchases made inside restaurants and bars— all with meaningful perks for the consumer.