Easyfairs Northeral Acquires Hotel & Restaurant Event


Easyfairs Northeral, the North African branch of Easyfairs, has announced the acquisition of SIEL – The International Exhibition for Hotel & Restaurant Equipment and Services.

This 14-year-old event attracts +7000 visitors every year from the HoReCa sector and will now benefit from all the group’s expertise in that field as Easyfairs already organises seven events on the same topic in Scandinavia, the Netherlands and Belgium.

Easyfairs Northeral’s Managing Director, Olivier-Hicham Allard, explains : “We are closely following the initiatives of the Algerian government to develop a world-class tourism and hotel industry. The Algerian Ministry of Tourism announced in December 2019 the creation of at least 310,274 new beds through more than 2,393 new tourist projects. This demonstrates an impressive dynamic that is just starting since the country’s 1200 km of coastline on the Mediterranean Sea barely have any tourist infrastructure.

“In addition, the country’s opening up to foreign investment announces the massive arrival of international franchises and brands including cafes, tearooms and restaurant chains. By way of comparison, our Horeca Expo in Belgium brings together more than 650 exhibitors on 50,000 m² and this for a country of 11 million inhabitants. So you can imagine the potential for a country of 44 million inhabitants and which has decided to become a global tourist destination, two hours from most European capitals.”