Début Hotel Group, the collection of lifestyle brands launched by Hampshire Hotels Management earlier this year, has announced that it will begin franchising the Night Hotels brand and offering franchise incentives through the end of this year.
Night Hotels is a midscale, lifestyle brand that is design-focused and non-traditional. With a convertible rooom product that transitions from day-to-night, the brand favors contemporary interiors with a vibrant color palette as well as intimate guestrooms and lounges that combine style with accessibility.
Casual yet chic, the brand is set to shake up the limited-service model and change guest expectations in some of the liveliest destinations in the United States. “In re-imagining the Night Hotels brand, we set out to develop a thoughtful, flexible business model that addresses the modern owner’s and the modern guest’s needs,” said Eric Danziger, president and CEO of Hampshire Hotels Management and Début Hotel Group.
The Night Hotels brand design focuses on a comfortable space for all that is uncluttered and simple. The brand reimagines how guestrooms function, empowering guests to decide for themselves how to use a space. A single room can take on two distinct personalities from a communal living and entertaining space to a relaxing guestroom. At Night, guests truly have control over their stays.