Nustay signs first pact for B2B API


Nustay A/S (“Nustay”) announces that the company has entered into an agreement regarding a B2B API (application program interface), which allows the counterpart in the agreement to tap into Nustay’s competitive hotel inventory.

The counterpart is a hotel booking site with a unique business model specialized in hotel deals for businesses. Within the co-operation, Nustay will act as a B2B hotel supplier and the counterpart will be able to submit hotel reservations through Nustay on behalf of its end-users. The agreement is valid from the signing and remains in full force and effect until terminated by either party, and the integration between Nustay and the counterpart is expected to go live in the end of Q2 2019. The board of Nustay judges that the agreement will have a positive impact on Nustay’s net revenue of approx. 1.3 MDKK during the first 12 months of the agreement.

In the prospectus published by Nustay in relation to the company’s IPO earlier this year, the board set out a goal to launch a B2B API during 2020. As a result of the agreement, Nustay is pleased to announce that this goal has now already been met. The launch of a B2B API will lead to an increase in Nustay’s handled revenue, which in turn can help the company negotiate lower buying prices on the hotels. This will have a positive impact on Nustay’s core business, the B2C platform, since the margins would increase in the event of lower buying prices due to increased handled revenue.

CEO Mathias Lundoe Nielsen comments

“It is very exciting for us to announce that we are now launching our B2B API as a result of this agreement. It is particularly exciting because it’s a goal that we did not expect to reach until 2020 – so we’re a year ahead of schedule in this aspect. The agreement validates Nustay’s technology and price competitiveness on its hotels. This is of course a result of all the hard work that my team and I have done, and the increased revenue that the agreement will lead to will also benefit the company and our shareholders. In the long term, we expect that this will lead to more similar agreements and that it will be another contributing factor to Nustay’s growth.”