Serendipity Labs coworking debuts in DFW at KPMG Plaza at HALL Arts


Serendipity Labs Coworking has announced that it will be opening its first location in the Dallas Metroplex this November at KPMG Plaza at HALL Arts in the Dallas Arts District. Renowned entrepreneur Craig Hall, the founder and chairman of HALL Group, has also invested in the fast growing coworking company which has attracted over $125 million of capital for development of its network (more than $100 million is from area franchisees and over $24 million is on direct corporate funding).

“Serendipity Labs offers an upscale coworking experience and the stature and location of HALL Arts make it an ideal location for us,” says John Arenas, founder and CEO of Serendipity Labs. “I am also thrilled to welcome Craig Hall and HALL Group as an investor. His vision and entrepreneurial spirit will be invaluable as we grow our network throughout the U.S. and internationally.”

The Serendipity Labs at KPMG Plaza at HALL Arts will feature a 29,000-square-foot workplace on the building’s 17th floor and lobby level. KPMG Plaza at HALL Arts is located within the HALL Arts development in the center of the Dallas Arts District and is home to several world-class businesses, including KPMG, Jackson Walker, Teknion, UMB Bank, Spencer Stuart, Sedgwick and HALL Group. This lease brings KPMG Plaza at HALL Arts to approximately 85% leased.

“We believe that the future of the workplace includes coworking as a new way for businesses to spur innovation, support increasing worker mobility and recruit top talent,” says Craig Hall, founder and chairman of HALL Group. “The Serendipity Labs strategy to deliver coworking blended with hospitality aligns with our philosophy of providing inspiring places to work and live, and we are thrilled to welcome them to HALL Arts.”

Each Serendipity Labs offers coworking memberships as well as dedicated offices and project team rooms, while local staff will curate an ongoing series of cultural events, talks and art shows, and regularly host professional and industry-specific networking events. The HALL Arts Event Terrace adjacent to the Texas Sculpture Walk provides the Dallas Lab with a great venue for corporate events, receptions and planning retreats, and HALL Arts’ future hotel development and three on-site restaurants – Stephan Pyles Flora Street Café, Asian-fusion concept Musume and The Artisan – will provide additional amenities for members.

The Serendipity Labs Dallas HALL Arts will be operated by Serendipity Labs’ exclusive area franchisee, Worth Coworking, LLC. According to Worth President, Doug Denman, the company also plans to develop additional Serendipity Labs in the DFW Metroplex. “Worth Coworking is excited to deliver a network of business-class Serendipity Labs workplaces into the DFW market over the next few years. Serendipity Labs Dallas HALL Arts will anchor our DFW network, delivering value to our members, investors and entrepreneurial landlords,” he concludes.

Established in 2011 by industry leader John Arenas, Serendipity Labs, Inc., delivers coworking as an upscale hospitality brand that addresses the needs of mobile professionals, independent workers, and project teams. It offers workplace memberships that include day passes, part-time and full-time coworking, dedicated private offices or team rooms for up to 20. Corporate membership, with central billing and reporting is available. The proprietary cloud-based IT platform is enterprise class and meets Sarbanes-Oxley and HIPAA standards. Serendipity Labs is growing through owned, managed and franchised locations in office buildings, high-rise residential projects, hotels and retail properties, with over 100 locations currently under development. 

Founded in 1968, Dallas-based HALL Group is owned by founder and chairman Craig Hall and family. The diversified company is made up of several subsidiary brands, including HALL Park, the 16-building, 162-acre office park in Frisco, Texas; HALL Arts, the three-phase, five-acre, mixed-use development in the Dallas Arts District; HALL Structured Finance, the entrepreneurial, value-add direct private lender to the real estate industry; HALL Collection, an immense collection of local and international art pieces located throughout HALL Group’s properties; HALL Wines, located in St. Helena and Rutherford, producing highly-rated Bordeaux varietals; WALT Wines, Napa Valley producer of handcrafted Pinot Noir and Chardonnay varietals; and SENZA hotel, a Napa Valley boutique hotel and luxury resort. For more information, visit

The Worth Coworking team is experienced in the hospitality industry having successfully developed projects under multiple hospitality brands including Marriott, IHG and Serendipity Labs Coworking. Our project development experience includes ownership, construction, and management of hotels, coworking facilities, conference centers and event spaces. Worth is the exclusive Serendipity Labs franchisee for the Dallas-Fort Worth Metroplex and is actively engaged in analyzing additional markets in Texas and beyond. Doug Denman, President, Worth Coworking, LLC., is a board member of Serendipity Labs, Inc. For more information visit