The Principal Madrid Madrid’s new darling


Only two months after its opening, The Principal Madrid, the flagship property of Pau Guardan’s Único Hotel Group, is locally lauded as the new high altitude hotspot of the Spanish capital. Bridging the gap between guests and Madrileños, The Principal Madrid sets the scene for visitors to be absorbed by the city’s social spirit.

Located in Madrid’s Gran Vía and housed in a palatial 1917 Spanish Renaissance-style building, The Principal Madrid joins Hotel Único Madrid and Grand Hotel Central in Barcelona as Pau Guardans’ third hotel – a man at the forefront of a movement in modern Spanish luxury. “Unifying the three hotels is the historic essence of the buildings and a shared spirit as landmarks of urban lifestyle. The Principal Madrid has that feeling of a contemporary home yet it’s catering to all the needs a modern traveler may have, with special mind paid to luxurious details. An instant classic in style and charm,” says Guardans.


Behind the palatial façade, the interiors celebrate the grand scale of this historic building with high ceilings, iron railings, large windows, and columns, while mixing in eclectic furniture that embodies a New York loft aesthetic. The overall result is one of welcoming exclusivity, at once a private home and a hotel. At Ático (Spanish for penthouse) on the hotel’s light-flooded sixth floor there are plenty of spaces for guests to mingle. It’s a city sanctuary perfect for afternoon tea or cocktails. The gastronomy is overseen by the renowned chef Ramón Freixa, whose restaurant in sister property, Hotel Unico Madrid, has already earned two Michelin stars. Views of the city’s ornate rooftops can be enjoyed any time of year from La Pergola, its rattan roof and hinged glass walls showcasing a new spin on rustic Mediterranean aesthetics as well as from the rooftop terrace La Terraza.

The Principal Madrid is a member of Design Hotels™. Bookings through