Starwood Hotels introduces Tribute Portfolio™


On April 16, 2015 Starwood Hotels & Resorts Worldwide, Inc.  introduced Tribute Portfolio™, the company’s 10th brand and second collection of independent hotels. The Tribute Portfolio brand will be comprised of outstanding independent hotels and resorts and, with a firm focus on four star, upper upscale hotels, Tribute Portfolio will complement Starwood’s The Luxury Collection brand. The brand makes its debut with its first featured hotel, the iconic Royal Palm South Beach Miami (pictured) and will soon open new hotels in Asheville, North Carolina, Nashville, Tennessee, Savannah, Georgia, and Charleston, South Carolina.

Starwood’s goal is to have 100 Tribute Portfolio hotels and resorts over the next five years. Initial focus on growth of this new brand will be in North America and Europe, and travelers can expect to see Tribute Portfolio properties in global markets within the first year.

Tribute Portfolio properties will be located in high-demand destinations and markets where today Starwood has little or no footprint.

The Tribute Portfolio brand’s debut property, the iconic Royal Palm South Beach Miami, boasts direct beach access to world famous South Beach and is ideally located on Collins Avenue, steps from Ocean Drive and the area’s luxury retail shopping and entertainment district. Owned by Chesapeake Lodging Trust and managed by HEI Hotels & Resorts, the Royal Palm South Beach, a Tribute Portfolio Resort, has been recently restored by Lauren Rottet of Rottet Studio as a modern homage to the hotel’s rich history. Dating back to 1939, the Royal Palm features 393 guestrooms, including more than 100 suites, two swimming pools surrounded by contemporary cabanas, a fully equipped gym, and more than 10,000 square feet of modern meeting and event space. Signature dining options include Florida Cookery Patio, an outdoor dining experience with approachable, local fare; South Shore bar and lounge, featuring a small plates menu and extensive cocktail list; and The Coffee Bar, providing all day coffee, juices, teas and pastries set in the hotel’s original green glass reception desk. A new destination restaurant, Byblos, will open this summer and feature Eastern Mediterranean fare by Executive Chef Stuart Cameron.

From Miami to Nashville, Tribute Portfolio is on track to reach 10 hotels in the first year.