Sheraton® Hotels & Resorts, part of Starwood Hotels & Resorts, is reinvigorating its lobby bar experience with imaginative menu additions through Paired, a new food and beverage program comprised of artisanal small plates and eclectic bar snacks served alongside suggested premium wines and local craft beers. From a Banana Bread Peanut Butter Sandwich paired with Tawny Port to La Quercia Smoked Prosciutto with Scottish ale, Paired stretches the boundaries of traditional pairing principles by blending ingredients together in new and unexpected ways for guests. Available at Sheraton properties worldwide, Paired is the latest of many initiatives underway for Sheraton 2020, an all-encompassing plan designed to solidify Sheraton as a leading global hotel brand, everywhere.
The new menu uniquely pairs small plates and bar snacks with an unexpected recommendation from Sheraton Selects—a menu of premium wines rated 85 points or higher by Wine Spectator—and a craft beer, sourced specifically from choice local brewers. Wine selections are available in a 2 oz. taste, a 6 oz. glass, or by the bottle. Sheraton hotel associates will better understand the best-in-class vintages featured on the Sheraton Selects menu as they complete Treasury Wine Estates’ Wine Training & Education modules.
The Paired program, offered across Sheraton properties globally, is available daily during the lobby venue’s hours of operation. Example menu items include:
• Seared Sesame Salmon with Asian slaw, paired with a Pinot Noir or a Pale Ale
• Goat Cheese Brulee with Fig Jam and Cranberry Focaccia, paired with Merlot or Brown Ale
• Marinated Roasted Olives with Grilled Lemon and Red Chili, paired with Shiraz or Bourbon Barrel-aged ale
• Cantonese Style Salt & Pepper Chicken Wings, paired with Riesling or IPA
Through its expanded lobby bar menu, Sheraton enables guests to experience more of their destinations’ various cuisines by often featuring global cuisine with local influences, while also challenging them to expand their palates. As part of the program, participating Sheraton properties will bring Paired to life with engaging programming—ranging from educational demonstrations by local craft breweries or sommelier hosted courses where guests learn the art behind flavor pairing.
As part of the launch of Paired, key Sheraton properties around the world will also host Paired celebrations in the coming months to introduce guests to the new concept.